Featured
Have you set up your GA4 yet?
If you are using Google Analytics Universal than this message is important. Google will discontinue Google Analytics UA by July 1st and everyone needs to transition over to Google Analytics 4. GA4 is the latest version of Google’s web analytics platform, which introduces several new features and changes compared to Google Analytics Universal (UA).
Latest Blog Posts
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Have you set up your GA4 yet?
If you are using Google Analytics Universal than this message is important. Google will discontinue Google Analytics UA by July 1st and everyone needs to transition over to Google Analytics 4.
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10 Examples of Influencer Marketing Campaigns
You can’t go anywhere these days without hearing about the elusive, purportedly mystical powers of influencer marketing. But is this buzzword-laden tactic actually worth your time and energy? https://blog.hubspot.com/marketing/examples-of-influencer-marketing-campaigns
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SEO Basics
Here we will take a look at the basic things you need to know in regards to search engine optimization, a discipline that everyone in your organization should at least be aware of, if not have a decent technical understanding. What is SEO? Quite simply, SEO is the umbrella term for all the methods you…
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Google AdWords Basic
The online world is more crowded than ever and it will not get easier. Even simple channels like Search Engine Marketing like Google Adwords becoming more and more complex or let’s say you have to be more sophisticated to stay ahead of your competitors. Therefore, it is essential that you know the basics in order to…
Paid Media & Analytics
About Me
Hi, I’m Patrick, founder of digitalyogi
Over two decades I experiment and explore the online world with all its facets but the last decade I dedicate my time in Paid & Owned media and Analytics. When investing the digital dollar I am focused on tracing the impact in order to optimize the digital spend and ensure the best ROI for the client/company.
Technology
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Google’s first mobile index
Over the next months, Google introduces an additional index. Google has a single index of documents for search. Google’s Gary Illyes announced at Pubcon 2016 they plan on releasing a separate mobile search index, which will become the primary one!
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Pubcon 2016
Beginning of October, I went to Las Vegas for my first Pubcon conference. Pubcon, is a leading digital marketing conference, which is held annually and covers topics like social media, internet marketing, search engine, and digital advertising. The conference spread over three days with tons of sessions and keynotes form leading businesses, speakers, exhibitors, and sponsors.…