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Digital Landscape and its pitfalls

I remember when I started my Marketing Bachelor in 2010, online marketing was considered as a tactical tool which was nice to have. Today, online marketing plays an important role, has grown tremendously, and is an essential marketing tool. One reason was definitely the rise of smartphones and tablets that allowed people to connect from almost everywhere … Continue reading Digital Landscape and its pitfalls

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Time flies – My first 5 months

I can't believe I have already been in the US for 5 months. It is a journey with ups and downs, high expectations followed by low excellence and vise versa. I guess everyone who has ever moved countries experienced similar situations. I don't intend to list up pros and cons about the US as I consider myself as … Continue reading Time flies – My first 5 months