About digitalyogi

digitalyogi is a fusion of yoga philosophy spiced up with digital marketing. This blog is a blend of professional tips & tricks but also a little bit about my personal life.

Over two decades I experiment and explore the online world with all its facets but since 2010 I dedicate my time in Paid & Owned media. When investing the digital dollar I am focused on tracing the impact in order to optimize the digital spend and ensure the best ROI for the client/company.

I use my analytic skills that help my to understand what needs to be done to achieve certain goals. I worked for a wide range of industries and different size of companies during my career which have given me an invaluable inside when it comes to improve internal business processes in order to be more efficient but never loses focus on the most important asset in the online world – your user!

Covering categories includes sports, consumer packaged goods, consumer electronics, travel, retail, and insurance.

Here are a few areas of expertise:

  • Strategic Media Planning
  • Search Engine  Marketing (Google & Bing)
  • Paid Social (FB, IG, Twitter, LinkedIn)
  • Video Advertisment
  • Google Display Network
  • Programatic
  • Google Analytics (GA4)
  • Google Tag Manager
  • SEO
  • Google Locker Studio aka Google Data Studio

When I’m not helping companies thrive, I’m playing with my daughter, deep dive in yoga, hanging out in nature, ski down a slop in Lake Tahoe or Salt Lake City, or enjoy a glass of wine with may wife and friends in the nearby vineyard in Washington.