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Author: pflury1973
Last November 2015 I moved to Long Beach/USA. Three passions in my live. My beautiful wife Grace, practicing and teaching Yoga, and digital marketing.
10 Examples of Influencer Marketing Campaigns
You can't go anywhere these days without hearing about the elusive, purportedly mystical powers of influencer marketing. But is this buzzword-laden tactic actually worth your time and energy? https://blog.hubspot.com/marketing/examples-of-influencer-marketing-campaigns
SEO Basics
Here we will take a look at the basic things you need to know in regards to search engine optimization, a discipline that everyone in your organization should at least be aware of, if not have a decent technical understanding. What is SEO? Quite simply, SEO is the umbrella term for all the methods you … Continue reading SEO Basics
Google AdWords Basic
The online world is more crowded than ever and it will not get easier. Even simple channels like Search Engine Marketing like Google Adwords becoming more and more complex or let's say you have to be more sophisticated to stay ahead of your competitors. Therefore, it is essential that you know the basics in order to … Continue reading Google AdWords Basic
Google’s first mobile index
Over the next months, Google introduces an additional index. Google has a single index of documents for search. Google's Gary Illyes announced at Pubcon 2016 they plan on releasing a separate mobile search index, which will become the primary one! Google creates a separate mobile index an will launch it over the next couple of months. The … Continue reading Google’s first mobile index
Pubcon 2016
Beginning of October, I went to Las Vegas for my first Pubcon conference. Pubcon, is a leading digital marketing conference, which is held annually and covers topics like social media, internet marketing, search engine, and digital advertising. The conference spread over three days with tons of sessions and keynotes form leading businesses, speakers, exhibitors, and sponsors. … Continue reading Pubcon 2016
Optimize your search on Google
If I ask you 'do you know how to google', you would probably tell me 'hi I google everyday' but do you always find what you were looking for? Probably not, right? The amount of data that is stored and transferred over the internet is immense. I remember when I started coding websites almost 20 years … Continue reading Optimize your search on Google
300+ days and going……
It is hard to believe that we already approach Autumn and even harder to believe that I almost hit my one year anniversary living in L.A. It feels like a few weeks ago when I moved to California. In fact, it is already 300+ days - just incredible! Doubtless, it has been a bumpy journey so far … Continue reading 300+ days and going……
Digital Landscape and its pitfalls
I remember when I started my Marketing Bachelor in 2010, online marketing was considered as a tactical tool which was nice to have. Today, online marketing plays an important role, has grown tremendously, and is an essential marketing tool. One reason was definitely the rise of smartphones and tablets that allowed people to connect from almost everywhere … Continue reading Digital Landscape and its pitfalls
Time flies – My first 5 months
I can't believe I have already been in the US for 5 months. It is a journey with ups and downs, high expectations followed by low excellence and vise versa. I guess everyone who has ever moved countries experienced similar situations. I don't intend to list up pros and cons about the US as I consider myself as … Continue reading Time flies – My first 5 months