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Digital Landscape and its pitfalls
I remember when I started my Marketing Bachelor in 2010, online marketing was considered as a tactical tool which was nice to have. Today, online marketing plays an important role, has grown tremendously, and is an essential marketing tool. One reason was definitely the rise of smartphones and tablets that allowed people to connect from almost everywhere…
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Time flies – My first 5 months
I can’t believe I have already been in the US for 5 months. It is a journey with ups and downs, high expectations followed by low excellence and vise versa. I guess everyone who has ever moved countries experienced similar situations. I don’t intend to list up pros and cons about the US as I consider myself as…
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Digital Marketing
Instagram Marketing Over the last few years companies in B2B and B2C discover social media channels not only to engage with their customer but also as an additional revenue stream. Often, I was asked is it worth to use social media channels. Generally speaking, I say yes but it needs an effort in terms of time &…
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One chapter ends, a new one begins!
The most important news my Green Card Visa application was approved. The finishing process at the US embassy in Switzerland was smooth and efficient. After they checked all my original documents I had to answer a few questions. A ten months long journey has come to an end and I can finish now our move from…
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