SEO Basics

SEO Basics

Here we will take a look at the basic things you need to know in regards to search engine optimization, a discipline that everyone in your organization should at least be aware of, if not have a decent technical understanding. What is SEO? Quite simply, SEO is the umbrella term for all the methods you … Continue reading SEO Basics

Google AdWords

Google AdWords Basic

The online world is more crowded than ever and it will not get easier. Even simple channels like Search Engine Marketing like Google Adwords becoming more and more complex or let's say you have to be more sophisticated to stay ahead of your competitors. Therefore, it is essential that you know the basics in order to … Continue reading Google AdWords Basic

Mobility

Google’s first mobile index

Over the next months, Google introduces an additional index. Google has a single index of documents for search. Google's Gary Illyes announced at Pubcon 2016 they plan on releasing a separate mobile search index, which will become the primary one! Google creates a separate mobile index an will launch it over the next couple of months. The … Continue reading Google’s first mobile index

Pubcon 2016 with Search Gurus

Pubcon 2016

Beginning of October, I went to Las Vegas for my first Pubcon conference.  Pubcon, is a leading digital marketing conference, which is held annually and covers topics like social media, internet marketing, search engine, and digital advertising. The conference spread over three days with tons of sessions and keynotes form leading businesses, speakers, exhibitors, and sponsors. … Continue reading Pubcon 2016

Google Search

Optimize your search on Google

If I ask you 'do you know how to google', you would probably tell me 'hi I google everyday' but do you always find what you were looking for? Probably not, right? The amount of data that is stored and transferred over the internet is immense. I remember when I started coding websites almost 20 years … Continue reading Optimize your search on Google

What happens in 60 sec

Digital Landscape and its pitfalls

I remember when I started my Marketing Bachelor in 2010, online marketing was considered as a tactical tool which was nice to have. Today, online marketing plays an important role, has grown tremendously, and is an essential marketing tool. One reason was definitely the rise of smartphones and tablets that allowed people to connect from almost everywhere … Continue reading Digital Landscape and its pitfalls

Instagram Marketing

Digital Marketing

Instagram Marketing Over the last few years companies in B2B and B2C discover social media channels not only to engage with their customer but also as an additional revenue stream. Often, I was asked is it worth to use social media channels. Generally speaking, I say yes but it needs an effort in terms of time & … Continue reading Digital Marketing

Technology

Technology and its advantages

Nowadays, gadgets and gizmos surround us; they are ubiquitous in communication, transportation, occupations, personal interactions, and collaboration. Technology has been a hot topic for the last decade, popping up in almost all my conversations. In my opinion, nostalgia is a way of resisting a world of constant change. As the world transforms, so do we. … Continue reading Technology and its advantages