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Tag: Digital Marketing
SEO Basics
Here we will take a look at the basic things you need to know in regards to search engine optimization, a discipline that everyone in your organization should at least be aware of, if not have a decent technical understanding. What is SEO? Quite simply, SEO is the umbrella term for all the methods you … Continue reading SEO Basics
Google’s first mobile index
Over the next months, Google introduces an additional index. Google has a single index of documents for search. Google's Gary Illyes announced at Pubcon 2016 they plan on releasing a separate mobile search index, which will become the primary one! Google creates a separate mobile index an will launch it over the next couple of months. The … Continue reading Google’s first mobile index
Pubcon 2016
Beginning of October, I went to Las Vegas for my first Pubcon conference. Pubcon, is a leading digital marketing conference, which is held annually and covers topics like social media, internet marketing, search engine, and digital advertising. The conference spread over three days with tons of sessions and keynotes form leading businesses, speakers, exhibitors, and sponsors. … Continue reading Pubcon 2016
Optimize your search on Google
If I ask you 'do you know how to google', you would probably tell me 'hi I google everyday' but do you always find what you were looking for? Probably not, right? The amount of data that is stored and transferred over the internet is immense. I remember when I started coding websites almost 20 years … Continue reading Optimize your search on Google
Digital Landscape and its pitfalls
I remember when I started my Marketing Bachelor in 2010, online marketing was considered as a tactical tool which was nice to have. Today, online marketing plays an important role, has grown tremendously, and is an essential marketing tool. One reason was definitely the rise of smartphones and tablets that allowed people to connect from almost everywhere … Continue reading Digital Landscape and its pitfalls
Digital Marketing
Instagram Marketing Over the last few years companies in B2B and B2C discover social media channels not only to engage with their customer but also as an additional revenue stream. Often, I was asked is it worth to use social media channels. Generally speaking, I say yes but it needs an effort in terms of time & … Continue reading Digital Marketing