Tag: Digital Marketing
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Have you set up your GA4 yet?
If you are using Google Analytics Universal than this message is important. Google will discontinue Google Analytics UA by July 1st and everyone needs to transition over to Google Analytics 4.
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SEO Basics
Here we will take a look at the basic things you need to know in regards to search engine optimization, a discipline that everyone in your organization should at least be aware of, if not have a decent technical understanding. What is SEO? Quite simply, SEO is the umbrella term for all the methods you…
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Google’s first mobile index
Over the next months, Google introduces an additional index. Google has a single index of documents for search. Google’s Gary Illyes announced at Pubcon 2016 they plan on releasing a separate mobile search index, which will become the primary one!
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Pubcon 2016
Beginning of October, I went to Las Vegas for my first Pubcon conference. Pubcon, is a leading digital marketing conference, which is held annually and covers topics like social media, internet marketing, search engine, and digital advertising. The conference spread over three days with tons of sessions and keynotes form leading businesses, speakers, exhibitors, and sponsors.…